the ignite team 2018
Shona Beyers
- Co-Founder and owner of Ignite Research
- Over 17 years of Quailtative research experience across Clients and categories, including FMCG, Financial services, QSR
- With a background in Education, she started her career at KLA in 2000 where she discovered and developed her love of Qualitative research and insights crafting
- KLA Qualitative Director 2007- 2010
- In 2010 she co-founded Ignite Researchà an insight and strategy driven Qualitative consultancy in order to reclaim her love of ‘hands on’ research and deliver results that can be actioned
- Passion for sound research design and execution and…
- What drives and lies beneath consumer behaviourà understanding the sweet spot where people and brands connect
- Key strengths: marketing as well as extensive research across categories
- Creative and insights driven delivery!
Thembelihle Tshabalala
- Ignite Research partner since 2013
- Lihle has a passion for Qualitative market research, over 8 years industry experience across categories
- Past experience: KLA and GFK
- In 2013, Lihle embarked on a freelance career, her integrity and passion for Qualitative research quickly made her a valued addition to the Ignite Team where she has continued to contribute as a valued and strategic partner
- Developed the Lekhotla methdology which has contributed to many successful initiatives and keeps Clients coming back!
- With a past in journalism, Lihle has a keen ability to get to the heart of a matter
- She adds value to the team by way of her ability to bring to light and interpret black market insights and dynamics→ consumer champion!
- Her passion is youth market insights and she has a keen interest in keeping abreast with grassroots & global trends and how these can add value to brands and marketers